Technical SEO

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Create and submit sitemap.xml

Generate an XML sitemap and submit it to Google Search Console and Bing Webmaster Tools.

Optimize robots.txt file

Ensure robots.txt allows search engines to crawl important pages and blocks admin/private areas.

Implement HTTPS/SSL certificate

Secure your website with SSL certificate. HTTPS is a ranking factor and builds user trust.

Set up Google Search Console

Verify your site, submit sitemap, and monitor search performance and indexing issues.

Fix broken links (404 errors)

Scan for and fix all broken internal and external links. Set up proper 301 redirects.

Implement structured data (Schema.org)

Add JSON-LD structured data for better search result appearance and rich snippets.

Set canonical URLs

Use canonical tags to prevent duplicate content issues and consolidate page authority.

Create custom 404 error page

Design a helpful 404 page with search and navigation to keep users on your site.

On-Page SEO

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Optimize title tags (50-60 characters)

Write unique, descriptive titles with primary keywords near the beginning for each page.

Write compelling meta descriptions (150-160 characters)

Create unique meta descriptions that encourage clicks while summarizing page content.

Use proper heading hierarchy (H1-H6)

One H1 per page with keywords, followed by logical H2-H6 structure for organization.

Optimize image alt text

Add descriptive alt text to all images for accessibility and image search optimization.

Use descriptive, keyword-rich URLs

Create short, readable URLs with hyphens and relevant keywords (avoid parameters when possible).

Add internal linking

Link to related pages on your site using descriptive anchor text to distribute page authority.

Open external links in new tab

Use target="_blank" and rel="noopener" for external links to keep users on your site.

Content Quality

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Create original, valuable content

Write unique, in-depth content that provides real value to your target audience.

Target relevant keywords naturally

Include target keywords naturally in content, headings, and first paragraph without keyword stuffing.

Maintain content freshness

Regularly update existing content and add new pages to show your site is active and current.

Use multimedia (images, videos)

Enhance content with relevant images, videos, and infographics to improve engagement.

Write for readability

Use short paragraphs, bullet points, and clear language. Aim for 8th-grade reading level.

Add clear calls-to-action (CTAs)

Guide users to next steps with clear, compelling CTAs throughout your content.

Performance & Speed

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Optimize image file sizes

Compress images and use modern formats (WebP, AVIF) without sacrificing quality.

Minify CSS, JavaScript, and HTML

Remove unnecessary characters from code files to reduce file sizes and load times.

Enable browser caching

Set appropriate cache headers to reduce server requests for returning visitors.

Use a Content Delivery Network (CDN)

Distribute content across global servers for faster load times worldwide.

Implement lazy loading for images

Load images only when they're about to enter the viewport to improve initial page load.

Achieve good Core Web Vitals scores

Optimize LCP, FID, and CLS metrics using Google PageSpeed Insights recommendations.

Mobile Optimization

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Implement responsive design

Use CSS media queries and flexible layouts to adapt to all screen sizes.

Add viewport meta tag

Include <meta name="viewport" content="width=device-width, initial-scale=1"> in all pages.

Test on real mobile devices

Verify functionality and appearance on actual phones and tablets, not just emulators.

Ensure touch targets are large enough

Make buttons and links at least 44×44 pixels for easy tapping on mobile devices.

Optimize font sizes for mobile

Use at least 16px base font size to prevent mobile browsers from zooming in.

SEO Checklist

Your Progress

Technical SEO

On-Page SEO

Content Quality

Performance & Speed

Mobile Optimization